Privacy Policy

Last Updated: January 2026

1. Introduction

AI Look ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, process, and protect your information when you use our mobile application ("App").

2. Device Identifiers

We collect the following device identifiers for service functionality and analytics:

Advertising Identifier (IDFA): Used for ad attribution and analytics. Collection requires your explicit consent through iOS App Tracking Transparency (ATT).
Identifier for Vendor (IDFV): Used for anonymous user identification and service functionality.
Application Identifiers: Internal identifiers used for user session management and service delivery.

These identifiers are not linked to your personal identity unless you choose to create an account with personal information.

3. Runtime Permissions

Our App requests the following permissions to provide core functionality:

Photo Library Access: Required to select and save images/videos for AI processing.
Camera Access: Required to capture photos/videos directly within the App.
Microphone Access: Required for video recording functionality.
User Tracking (ATT): Required for personalized advertising and attribution analytics. You can choose to allow or deny this permission.
Clipboard Access: Used to read installation tokens for attribution tracking when you install the App from web links.
Network Access: Required to upload media for AI processing and download results.

You can manage these permissions in your device Settings at any time. Denying certain permissions may limit App functionality.

4. Data Categories and Usage

4.1 Data We Collect

Device Information: Device model, operating system version, App version, language settings.
Usage Data: Feature usage, interaction events, session duration, error logs.
Media Content: Photos and videos you upload for AI processing. This content is processed on our servers and may be temporarily stored.
Diagnostic Data: Crash reports, performance metrics, technical logs.
Advertising Interaction Data: Ad views, clicks, conversion events (when tracking is authorized).

4.2 How We Use Your Data

Service Delivery: Process your media content through AI models to generate results.
Ad Attribution and Frequency Control: Measure ad effectiveness and control ad frequency (requires ATT consent).
Anonymous Analytics: Understand App usage patterns to improve functionality and user experience.
Error Resolution: Diagnose and fix technical issues.
User Support: Respond to your inquiries and provide assistance.

5. Data Processing Location and Association

5.1 Local Processing

Some data is processed locally on your device:

User preferences and settings stored in local storage (UserDefaults, Core Data).
Draft content and generation history stored locally.
Authentication tokens stored securely on your device.

5.2 Server Processing

Media content (photos/videos) you upload is processed on our servers to generate AI results. This content is:

Transmitted securely over encrypted connections (HTTPS).
Temporarily stored during processing.
Deleted after processing completion, unless you choose to save results.

5.3 Identity Association

By default, we use anonymous identifiers (IDFV, anonymous user IDs) that are not linked to your personal identity. We do not:

Collect your name, email, or other personally identifiable information unless you voluntarily provide it.
Link your usage data to your personal identity without your explicit consent.
Use your data for cross-app tracking without your ATT authorization.

6. Third-Party SDKs

We integrate the following third-party SDKs to provide analytics and attribution services:

Firebase Analytics (Google)

Purpose: App usage analytics and event tracking
Privacy Policy: https://policies.google.com/privacy
Data Collected: Device identifiers, usage events, technical information

Adjust SDK (Adjust)

Purpose: Attribution tracking and marketing analytics
Privacy Policy: https://www.adjust.com/terms/privacy-policy/
Data Collected: Device identifiers (IDFA/IDFV), installation events, conversion events

These SDKs may collect and process data according to their respective privacy policies. We recommend reviewing their policies for detailed information.

7. Consent and User Control

7.1 App Tracking Transparency (ATT)

On iOS 14.5+, we request your permission to track your activity across apps and websites for advertising purposes. You can:

Allow tracking: Enables personalized advertising and cross-app attribution.
Deny tracking: Limits tracking to this App only, with non-personalized advertising.

You can change this setting at any time in iOS Settings > Privacy & Security > Tracking.

7.2 Data Collection Controls

You have control over your data:

Manage permissions in iOS Settings > Privacy & Security.
Opt out of personalized advertising through ATT settings.
Delete locally stored data by uninstalling the App.

7.3 Withdrawal of Consent

You can withdraw your consent for data processing at any time by:

Revoking permissions in device Settings.
Contacting us at the email address provided below.
Requesting data deletion (subject to legal retention requirements).

8. Data Sharing, Retention, and Security

8.1 Data Sharing

We share data only with:

Service Providers: Third-party SDKs (Firebase, Adjust) for analytics and attribution, as described above.
Cloud Infrastructure Providers: Hosting and processing services necessary for AI functionality.

We do not sell your personal data to third parties.

8.2 Data Retention

Media Content: Deleted from servers after processing, unless you save results.
Usage Analytics: Retained for up to 2 years for service improvement purposes.
Local Data: Stored on your device until you delete the App or clear App data.
Authentication Tokens: Retained while your account is active, deleted upon account deletion.

8.3 Security Measures

Encryption: All data transmission uses HTTPS/TLS encryption.
Sandboxing: App data is stored in iOS sandboxed directories with restricted access.
Minimum Permissions: We request only the permissions necessary for App functionality.
Secure Storage: Authentication tokens and sensitive data stored using iOS Keychain and secure storage APIs.

9. Regional Compliance and User Rights

9.1 GDPR (European Users)

If you are located in the European Economic Area (EEA), you have the following rights:

Right to Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data (subject to legal requirements).
Right to Restrict Processing: Limit how we process your data.
Right to Data Portability: Receive your data in a structured format.
Right to Object: Object to processing based on legitimate interests.
Right to Withdraw Consent: Withdraw consent for data processing at any time.

To exercise these rights, contact us at the email address below.

9.2 CCPA/CPRA (California Users)

If you are a California resident, you have the following rights:

Right to Know: Request information about data collection and sharing.
Right to Delete: Request deletion of your personal information.
Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information).
Right to Non-Discrimination: Exercise your rights without discrimination.

9.3 Other Regional Rights

We respect applicable privacy laws in your jurisdiction. If you have questions about your rights, please contact us.

10. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:

Email: [email protected]

We will respond to your inquiries within 30 days.

11. Core Privacy Principles

Local-First Processing: User preferences, drafts, and settings are processed and stored locally on your device by default.
Server Processing Disclosure: Media content uploaded for AI processing is clearly disclosed, and processing occurs only with your explicit action (uploading content).
Minimal Data Collection: We collect only the data necessary for App functionality and service delivery.
Transparent Consent: We request explicit consent for tracking and data collection through iOS permission dialogs.
User Control: You can manage permissions and data collection through device Settings at any time.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

Posting the updated policy in the App.
Updating the "Last Updated" date at the top of this document.

Your continued use of the App after changes indicates your acceptance of the updated policy.